PA Breast Cancer Coalition, Senate Majority Leader Kim Ward Launch Educational Mammogram Animation Series

Five-part Digital Series to Address Importance of Annual Mammograms, Early Detection 

PENNSYLVANIAPA Breast Cancer Coalition (PBCC) President Pat Halpin-Murphy and PA Senate Majority Leader Kim Ward today announced a five-part animation series aimed at educating Pennsylvania residents on the importance of early detection for breast cancer. The first installment, released today, will serve as a reminder for all Pennsylvania women to schedule mammograms that could save their lives. In the U.S., one in every eight women will be diagnosed with breast cancer. For this reason, each short video clip will be released on the eighth of each month leading to October, which is National Breast Cancer Awareness Month.

“What a terrific way to take our statewide Don’t Miss your Mammogram initiative and partnership with Senate Majority Leader Kim Ward to the next level,” said PBCC President and Founder Pat Halpin-Murphy. “This animation series allows all Pennsylvanians to join the discussion and share the importance of early detection across their social channels. Every like, share, retweet and post can make an impact and promote awareness. Early detection saves lives!”

The animation series will focus on the following topics:

  • Don’t Miss your Mammogram!
  • Am I high-risk?
  • Breast and Cervical Cancer Early Detection Program / Free Mammograms in PA
  • Screening vs. Diagnostic Mammograms
  • Breast Cancer in PA

“More than 12,000 women are diagnosed with breast cancer each year in Pennsylvania. When detected at its earliest rate, the five-year survival rate for breast cancer is greater than 90%,” said PA Senate Majority Leader Kim Ward. “I am proud to continue this partnership and critical dialogue with the PA Breast Cancer Coalition. With the help of this educational animation series, we have even more tools to educate women in our state of the importance of annual mammograms. Let’s get screened, Pennsylvania!”

To learn more, access the animation series and view sample social media posts, visit or visit the PBCC and Leader Kim Ward social media pages:

Facebook: PABreastCancer, StateSenatorKimWard

Twitter: PBCC, SenatorKimWard

Instagram: PABreastCancer, senatorkimlward 

About the PA Breast Cancer Coalition

The PA Breast Cancer Coalition, a 501(c)3 organization, represents, supports and serves breast cancer survivors and their families in Pennsylvania through educational programming, legislative advocacy and breast cancer research grants. The PBCC is a statewide non-profit organization dedicated to finding a cure now…so our daughters don’t have to. For more information, please call 800-377-8828 or visit

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